In “I bet you ain’t know I was caking like this” news, the big homey Michael Buffer is back at it again, this time he’s styling on you and letting you know that “Let’s get ready to rumble’ is worth $400 million.

Oh for real EbenGregory…I guess that’s why he’s smiling huh man?

Yes.

And now…here’s ABC.com explaining how Buffer is caking $400 million off of 5 words: Cast in more than 20 movies and television shows, from “Rocky” to “South Park” to the new movie “2012,” Buffer, 65, gives the scene an authenticity viewers demand. His booming voice, dashing good looks and natural charisma demand attention, while his catchphrase ‘Let’s Get Ready to Rumble,’ makes him unforgettable. Those five words — ‘Let’s Get Ready to Rumble’ — have made Buffer the undisputed king of boxing ring announcers and a hugely successful entrepreneur. By trademarking his catchphrase, Buffer has generated over $400 million in revenue, selling the rights to music, video games, merchandise and while making personal appearances. His business venture is so successful, Buffer doesn’t even have to say his catchphrase to make money. He makes more from the trademark then he does announcing in the ring.

And now…here’s Buffer to ABC.com explaining whether or not he makes more money of the trade mark or more money for actually saying the $400 million 5 word catch phrase: I realized that it was popping up everywhere, like for editorial use and headlines, and, you know, for a big fight. It would say, it’s time to rumble, ready to rumble. And so, occasionally, a car dealer, a local car dealer would say ‘let’s get ready to rumble’ for knockout deals. And they were, like, using my line. And I checked with attorneys and found out that this could be considered what they call intellectual property. That means I own the phrase, and I have it in the, you know, a half-dozen different countries, and it’s something that’s with licensing. I’ve really parleyed into a great way to make a living outside of the ring. I make more money off the trademark.

And now…click here to watch the video of Buffer talking about how throat cancer almost took it all away. And now…

You just learned how to make $400 million of trademarking a catch phrase courtesy of Buffer and EbenGregory ice jewelry: Example is more efficacious than precept.

This is EbenGregory.com…Culture. News. Truth.